Recently, a company joined The RD Link wanting to get their product into the hands of dietitians. As a small team, they were concerned with budget and bandwidth but were eager to share product and engage with this audience.
Rather than manually seeking out recipients or outsourcing mailers to an agency, they launched a simple sampling campaign through The RD Link. Nothing fancy – just a simple sign up form that took 5 minutes to post.
In less than 30 days, they…
• Shared product with 315 RDs
• Had direct message conversations with 105 RDs
• Appeared in RD inboxes nearly 5,000 times
• Earned organic social posts and shoutouts through credible nutrition voices (without asking)
• Started meaningful relationships that turned into longer term partnerships
All without outsourcing to an agency or spending tons of time and $$ – just five minutes to create a post. Product seeding and seasonal mailers don’t have to take you weeks of coordinating and logistics.
Let’s connect if you’re interested in doing something similar.