Case studies

See what happens when dietitians get behind your brand.

How health and wellness brands use The RD Link to grow ambassador programs, sample product, and earn exposure through verified RDs.

Book a Demo

30 minutes. If it’s a fit, we’ll set up your account on the call.

Case studies

Challenge, solution, and results

Better-for-you bread brand

Ambassador program
230%
program growth in 2 months

Challenge

The brand had just launched an RD program and needed a way to scale it.

Solution

Two outreach posts, one dedicated email blast, and RD Link sample boxes.

  • Direct connections with 145 RDs
  • 56 new participants from the first email alone
  • Authentic UGC and affiliate sales from RDs
  • Accelerated the program timeline by a full phase

Plant-based protein brand

Ambassador program
50
new RD ambassadors

Challenge

The brand had a robust practitioner program but needed to consistently reach more RDs.

Solution

The brand posts the same ambassador outreach each month to notify the RD network.

  • Still adding 50 RDs a month after 2+ years
  • RDs recommend the brand 12x per week on average
  • 20% HCP ambassador growth through The RD Link
  • Media mentions and TV news segments

Clean-label sauce brand

1:1 relationships
172
RDs connected in 10 days

Challenge

Traditional DTC marketing wasn’t communicating the brand’s “food is medicine” mission.

Solution

Personal 1:1 meetings with RDs to build relationships and get feedback on positioning.

  • 45 targeted RDs booked 1:1 meetings
  • Built 3 partnership tiers: advisors, referrers, affiliates
  • Media, content, and B2B introductions
  • Higher social engagement and audience growth

Overnight oats brand

Sampling campaign
315
RDs received samples

Challenge

Get new product in the hands of nutrition experts.

Solution

Two sample campaigns in the first month, announced to the full RD network by email.

  • 300+ RDs received samples
  • Direct messages with 105+ unique RDs
  • Recommended brand 883 times on the platform
  • A top viewed brand profile

Better-for-you snack brand

Media & TV
12+
TV segments in 6 weeks

Challenge

Earn credibility and support key retailers through RD-hosted media segments.

Solution

Used the RD directory and pitches to source TV segments in target markets.

  • Over a dozen TV spots in the first 6 weeks
  • Drove traffic to key retailers in target markets through local media
  • Saved thousands of dollars in placement fees
  • One system to track every RD opportunity

National Nutrition Month

RD Link sample boxes
300
RDs received multi-brand boxes

Challenge

Shipping product to RDs in bulk and tracking results is hard for brands to do alone.

Solution

Twice a year, The RD Link sends sample boxes featuring member brands to the RD network.

  • 145 Instagram posts and stories from RDs
  • 30,000+ total estimated impressions
  • 80% of RDs surveyed are very likely to recommend the products
  • Featured in a digital product guide
Dedicated email blasts

Share announcements with an RD audience that opens its email.

Branded blasts to The RD Link network average a 55% open rate. Limited to 2 per month.

In their words

What brand teams say

“Prior to The RD Link, our only way to find RDs was on LinkedIn and Instagram, and those platforms don’t allow us to see the many unique offerings these professionals have.”
Overnight oats brand team
“Dietitians are truly on the front lines when it comes to digestive issues. The hands-on support and professionalism have made the experience even more impactful.”
Digestive health brand team
“Particularly for any functional ingredients, The RD Link is like a cheat code for growing business!”
Gut health ingredient brand team

Want results like these?

Tell us your goals and we’ll show you how brands like yours run RD programs on The RD Link.

Book a Demo

30 minutes. If it’s a fit, we’ll set up your account on the call.

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