May 6, 2025 Newsletter
A few weeks back we surveyed our dietitian community to get a clearer picture of why they come to us and what they’re really looking for from brands.
If you joined our ROI training last week you’re a step ahead and already know how to effectively engage with RDs. If you missed it, check it out here.
Here’s what stood out:
#1. Free samples are a huge driver
When brands post sample opportunities on our platform they fill up within minutes. Companies can easily share hundreds of samples with dietitians in less than 24 hours.
I knew RDs loved samples, but I didn’t expect nearly half of them to list it as their top priority. Dietitians are looking to learn about various products they can recommend and share with clients.
What this means for you:
Sharing your product is often the first step in building impactful relationships with RDs. It can be difficult to recommend if they haven’t tried the product. Private practice RDs want to share product in practice. By letting them try your product and get to know your company they can become the most authentic brand advocates you’ll have.
Quick Tip:
Send samples a few times throughout the year. Make it known that you’re open to supporting RD-led events or providing product for their clients. It goes a long way.
Keep an eye on the Partnership Pitches tab—many dietitians post opportunities to share product at health fairs, sporting events, and more.
#2. They’re actively looking for meaningful partnerships
Consulting work is growing fast in this field. A lot of RDs are underpaid in traditional roles and are actively looking for ways to use their expertise outside the clinic or hospital setting.
They’re nutrition nerds, educators, foodies – and they’re genuinely excited to connect with and support brands they believe in. More and more brands are leveraging their expertise on consulting projects too!
What this means for you:
Samples are a great starting point, but RDs can offer real expertise to your brand too. Continue to build authentic relationships with RDs through mutually beneficial partnerships. Plug in strategic RD partnerships at key times throughout the year.
Quick Tip:
Collaborate with RDs on product development, nutrition messaging, spokesperson work, recipe development, content creation, retail launches, and more. Many of them are looking for exactly these types of opportunities.
Bottom Line:
When brands ask why RDs come to us, it’s as simple as this – Samples and Partnerships. They want to know you, your products, and support you however they can. It doesn’t have to be complicated or expensive.
If you’re curious what this could look like for your brand, book a demo here.
For more insight on what RDs want, check out this mini ROI training.