June 10, 2025 Newsletter
I’ve been impressed with Hero Bread ever since they launched their RD program. Since the beginning they’ve done a few things well and the results speak for themselves.
With healthcare practitioner programs on the rise, I wanted to share what Hero Bread did right to scale their program exponentially in just a few months and how you can do the same.
Meet Hero Bread™:
Hero Bread™ was born out of necessity. Their founder struggled with debilitating food allergies and needed a way to enjoy carbs that helped his health — not hurt it. After years of trial and error, he created a bread that’s fluffy and delicious with 0g net carbs, 0g sugar, fewer calories, and more protein and fiber.
Needless to say, dietitians are all in.
The Challenge:
Reach more health-conscious consumers through authentic relationships with RDs.
The Goal:
“Our initial goal was to grow the program by 30-50% with each activation and 20% each month. During our first phase we were simply looking to launch our program and focus on building 1 on 1 relationships with RDs.”
They beat it. Big time.
The Approach:
2 RD Link Outreach Posts + 1 RD Link blast email + RD Link sample boxes
The Results:
- 230% program growth!
- Direct connections with 145 RDs
- Authentic UGC from engaged RDs + affiliate sales
- Accelerated program timeline
“The response from the RDs has been phenomenal. We have been impressed by the overall level of engagement and user generated content that they’ve shared on their social platforms.”
-Shannon, Hero Bread
Why It Worked:
From my RD perspective – and having seen a lot of ambassador programs behind the scenes – here’s why Hero’s approach stands out:
- They are generous with product without expecting anything in return
- They offer real value to their members – discounts, mailers, affiliate links
- They treat RDs like professionals and build genuine relationships
- They started small and scaled without losing the personal touch
If you’re wondering what scaling an RD program could look like for your brand, book a quick call here — I’d love to show you what’s possible.
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