There are endless ways to build a dietitian, healthcare practitioner, or general brand ambassador program. And unfortunately, many marketing teams push off getting started because they think they need a perfect strategy set up before they begin.
But as with many things in business, keeping it simple can sometimes have the biggest return.
Today, I wanted to highlight a brand that really stands out in the dietitian space: OWYN . OWYN keeps their brand ambassador program simple, and their efforts go a long way with dietitian awareness and patient referrals. Here are a few things they do well from a dietitian perspective.
Owyn keeps it simple and their efforts go a long way with dietitian awareness and patient referrals.
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What OWYN does well in their brand ambassador program
Here are a few things they do well from my dietitian perspective:
They focus on practitioners
Rather than prioritizing social media mentions or limiting partnerships to media RDs only – they speak to and support the dietitians who work directly with patients and customers every day.
They show up consistently
OWYN shows up in ways that matter. They attend important events, stay top of mind with an RD newsletter, and send generous sample packages to RDs and coupons to share with their patients.
They speak brand ambassadors language
Their marketing insert is catered specifically to RDs. Not only does it highlight nutrition information and ingredients, but it lists specific dietary populations each product is a good fit for. This speaks directly to the RDs and shows exactly which patients they can help support.
The results of OWYN’s dietitian brand ambassador program
RDs know OWYN is a brand they can go to when they need resources to share in practice or at events. On average, dietitians recommend their products 12 times per week, equating to millions of dollars in sales each year.
What your brand ambassador program can learn from OWYN
OWYN’s HCP program is open to all types of healthcare practitioners, but they consistently find that RDs drive the most results. After all, they are the professionals who speak about food all day long.
In fact, OWYN has been with The RD Link since 2023. Each month, they post their brand ambassador program to reach new RDs. This past month, they saw 250 new RDs join, even after two years on the platform. We grow our RD community so you can grow yours too.
Doors are now open
If you want your brand to be top-of-mind with dietitians, now is the time to join The RD Link!
You don’t need a perfect program – just a willingness to show up for the practitioners who influence purchase decisions every day.
Create your free profile to start building relationships today.
The RD Link makes it easy to find the RDs that want to work with you.