If you’re working as a private practice dietitian, there are a number of ways to incorporate brands into your practice. Here are some ideas to get you thinking. Remember brands are looking for unique ways to reach and engage with their target consumers.
Programs
Collaborate with brands in specialized programs that align with your clients’ needs. Here are some ways you might consider featuring the brands through programs
- Logos on promotional emails and social posts
- Logos throughout the slides
- Branded cooking demo
- Branded nutrition label reading demo
Masterclasses
Similar to programs, you can collaborate with brands to offer educational masterclasses on specific topics, such as sports nutrition or healthy meal planning, where the brand’s products can be integrated and demonstrated.
Coupons
Offer exclusive discounts or coupons for products that complement your services. This provides value for your clients and the brand.
Virtual cooking classes
Partner with brands to host cooking classes that incorporate their products, showcasing their use in healthy recipes and encouraging client engagement. Consider having them send samples or coupons to each participant or offering a special discount.
Samples for events
Share free samples at any events or workshops you host or attend allowing clients (or potential clients) to try the products and draw them to you.
Recipe development
Work with brands to create unique recipes using their products, showcasing their versatility and promoting them through your programs, website, social media, or newsletters.
Client goodie bags
Include samples or promotional items in client goodie bags as perk for new clients and a way to introduce them to products they may like.
Challenges
Organize challenges focused on specific health goals and partner with relevant brands to provide incentives, such as branded prizes or discounts on their products.
Meal plans
Develop meal plans or recipe collections that incorporate specific products, highlighting their use and nutritional benefits for clients.
Podcast
Feature brands as ad sponsors or guests on your podcast, discussing topics and research related to their products and your expertise.
As a great next step, we’d encourage you to log into your RD Link account and post your partnership ideas as an Opportunity (under My Opportunities) on RD Link to notify brands.