Aligning your brand with nutrition experts is essential for standing out as a credible, trusted brand and connecting with health-conscious consumers. With our newly designed RD Outreach function, this process is now easier than ever.
This updated feature offers an improved user experience, guiding you through exactly what to post and providing custom RD recommendations for each outreach effort.
On your dashboard, you’ll now see RD Outreach in place of what was formerly known as Campaigns. Log in to explore the new updates.
Below, you’ll find best practices for making your RD Outreach stand out. We’ll cover how to craft effective messaging, posting frequency, examples of successful outreach, and more.
This is a must-read! Share this post with your team to maximize your RD Link profile and RD Outreach efforts.
(If you don’t yet have an RD Link brand profile, the best practices below can still apply. When you’re ready, you can create your profile [here] or book a live demo [here]. In the meantime, check out more resources on our blog.)
Why Post RD Outreach?
The RD Link makes it easy for brands and dietitians to build meaningful relationships.By posting opportunities for RDs, you clarify how you want to work with them and what they can do for you at any given time. Plus, offering specific value attracts RDs to engage with your brand.
What is RD Outreach & How Does It Work?
Getting Started
- Click Outreach Posts and Create New.
- Select the type of outreach: Ambassador Program, Product Exploration, Collaboration, or Other.
- Each option includes automated templates with essential questions and prompts, ensuring you collect the necessary details.
Outreach Post Types
Ambassador Program
Use this option to promote your dietitian ambassador or affiliate program. If you already manage ambassadors externally, you can link to your existing platform. This form also allows you to collect mailing addresses for sending samples.
Product Exploration
Share free samples with dietitians so they can experience your product firsthand. The form includes prompts to confirm shipping details, such as whether you ship to Canada or PO boxes.
Collaboration
Find specific partners like content creators, writers, or influencers. Example posts:
- Seeking 10 micro-influencers to post about our new product. Each RD will create one in-feed post and three stories for $100.
- Looking for a gut health expert to contribute to our blog or create video content.
- X brand is seeking recipe developers to create kid-friendly recipes.
Other
Create a custom application for RDs to complete. Use this option for surveys, polls, or unique outreach needs with a fully customizable RD application form.
What to Post
Post an outreach opportunity anytime you have a need for nutrition partners. Some examples include:
- Announcements for webinars and ambassador programs
- Calls for media opportunities
- Sample campaigns to let RDs try your product
- Collaboration requests for content creation, media work, and expert input
Considerations
- Identify your goals and consider aligning dietitians with your broader marketing strategy.
- Determine key times of year for RD engagement (e.g., awareness months, holidays, seasonal ingredients).
- New product launches and retail availability.
- Ambassador and Affiliate programming
- Key Market focus
- Utilize RDs for expert opinions on specific ingredients, dietary trends, or key populations.
- Broader PR and marketing team needs – mailers, spokespeople, content creators, podcasts, or media opportunities.
Sample Outreach Ideas
- Product Seeding – Share samples with RDs in your niche or target market.
- Media & Influencer Partnerships – Seek out media professionals or social influencers.
- Retail & Event Engagement – Connect with RDs in target locations.
- Content & Education – Find experts to contribute blog posts, videos, or presentations.
Tips:
- To limit the number of samples you send, set a cap for applicants in your campaign.
- Schedule campaigns out
- Invite RDs! We now make recommendations for each post – sending an invite personalizes the invitation so the RDs know ifthey may be a good fit.
- Brands hwo have ongoing RD outreach opportunities (like ambassador programs or samples) have the best success when they repost these monthly. Simply copy, edit, and repost. This will renotify the full RD network about yoru opportunity and get you more sign ups.
Best Practices
1. Post Often
- Repost ambassador programs and sample campaigns monthly or quarterly.
- Keeping opportunities live increases visibility and engagement. Not only will RDs see you elsewhere on the platform, but each time you post you notify more RDs about how they can connect with you.
2. Highlight Value for RDs
- Frame your outreach around how you are supporting them.
- Remember, RDs are nutrition experts, not sales agents.
- Authenticity, transparency, and mutual value drive engagement.
3. Provide Clear Deliverables
- Outline content expectations (e.g., blog posts, videos, social media posts).
- Specify timelines and compensation
- Provide brand guidelines (voice, hashtags, disclaimers).
4. Target the Right RDs
- Define key criteria (followers, specialty, location).
- Set a budget to attract RDs comfortable with your rates.
- Use RD Link’s recommendation feature to invite the best-fit RDs.
5. Build Meaningful Relationships, Not Transactions
- Long-term partnerships outperform one-off requests.
- Engage with RDs beyond the outreach post (e.g., interact on social media, share their content, send thank-you messages).
There is a place for all types of influencers, content creators, health coaches, etc. Your campaign on RD LInk should be one that is particlarly crafted for RDs. Deititains are….
Dietitians want to feel a connection with a brand. They want to know that you value and support them. Dietitian Otreach and ambassador programs are a longr term game because building a community takes time. RDs do not want to be sold products or expected to post or sell.
Practices to Avoid
- Direct Sales – The RD Link is not a direct sales platform. RDs are nutrition experts, not sales reps. The most successful brands focus on the relationship and value to the RDs and trust if they like it, have a relationship with you, they will recommend the product and most likely buy it too!
- Product-for-post exchanges – RDs are eager to try new products and get to know various brands. If they like the products many will post and recommend to their patients. Let this evolve organically by having a relationship and providing value over demanding forced social posts. Include a simple request ‘if you like the product, tag us on social!’
- Unclear expectations – If RDs don’t know what’s expected, engagement will suffer.
Templates
Below you will find a few samples to help you get started with your new RD Outreach descriptions. Remember to include as much detail as possible to help you find the best partners as well as keeping our recommended practices in mind. The below are ideas are to support you with copy and getting started, you will need to input your own specific details. Please feel free to contact us if you need further recommendations or assistance.
Content Creator Partnership
- {X} Brand is seeking { Diabetes} RDs to create {video content} to educate our customers. These videos will be used on our website and in marketing materials to answer frequently asked nutrition questions.
This is a good fit for you if:
– You are great on camera
– You are able to record at home or willing to come to our studio
– Are a diabetes expert
These videos will be 5 minutes long where you will showcase 1 recipe while touching on common nutrition talking points related to our products.
Compensation: range, starting at, or based on experience - We are looking for dietitian partners who specialize in sports nutrition to whitelist your Instagram reels.
How it works: You create a reel showcasing our product, highlighting a few specific talking points, we boost the post for social media ads showcasing you as the expert and increasing your reach as well. Compensation: $x - X brand is seeking dietitians in the northeast (including X states) to support our product launch in Costco! We are seeking dietitians with 5k+ followers to post themselves finding our product on Costco shelves. You must create 1 reel and 3 story slides. Our product is perfect for {X type of consumer} and we are primarily seeking {X type of RD specialist}. Compensation is $X.
Ambassador Program
- Join our dietitian/HCP ambassador program! By joining, you get exclusive perks as a valued healthcare practitioner.
You get:
– first access to new products
– opportunities to win prizes
– discount codes and samples to share with clients
– educational resources for you and your clients
– opportunities to be featured on our website and social media
Sign up below and we’ll send you a welcome kit to get started. We look forward to getting to know you!
Sampling
- Samples for Clinical RDs!
- For a limited time only we are sharing samples with RDs who work in hospital settings. Our product is perfect for X, has X nutrition attributes, etc. Please complete the form below!
- Samples for Private Practice RDs in X key market – How many patients do you see each week? We will send samples and coupons to share!
- Seeking Your Feedback
We’re switching up the recipe for our product. Please answer the basic multiple choice questions below and you will receive a free product coupon to use on Amazon/our website. Note: for this, please keep questions multiple choice, limit to 3, and ask very simple questions as you are not compensating the RDs for their expertise.- In general do you recommend products with {x ingredient}?
- Which sweetener do you like best? List options
Events
- Join us at Expo West
- Stop by our booth (#) for a chance to win X grand prize
- Join us for a happy hour at {place, location, date, time} – RSVP here
Survey
- Survey (invite only)
- This survey is invite only. Only invited RDs will receive compensation. Complete the survey below and each invited participant will earn a $15 amazon gift card. Please make sure you have fully reviewed the provided information. Your thoughtful response must contain 2-3 sentences per question. Thank you for taking the time to share your feedback – it makes a difference!
- Questions:
- Based on the NPF provided in our profile (or found here on our website) – which nutrition properties and ingredients stand out most to you. Why?
- Who is your primary audience?
- How often do you recommend products in this category?
- From the new front of package designs, are the health benefits clear to you as a consumer? Which, if any?
- What are the most common questions you are asked about GLP-1s (insert nutrition topic here)?
- What meal time do your clients struggle with most?
- What is most challenging for people in this demographic or on this diet?
- What flavors would you like to see next?
- How many grams of fiber do you encourage patients to look for in [bars, cereal, other category]?
- This product is high in protein, fiber, low in added sugar – what do you patients currently resonate with the most?
Real-Life Examples & Case Studies
Want to see how other brands successfully collaborate with RDs? Download our full Case Studies Deck [here].
By following these best practices, your RD Outreach efforts will be more effective, helping you form lasting relationships with dietitians and build brand credibility in the nutrition space.