Brand partnership pitches are the best way to showcase the specific ways you can support brands and land partnerships. The RD Link feature, “Partnership Pitches” makes it super easy to get your offers (or pitches) in front of brands.
If you’ve created your free RD Link profile, signed up for ambassador programs and samples, and then wondered, “What’s next?“. This is a great place to start.
Posting a Partnership Pitch is a great way to take the initiative and stand out to the network of brands. Simple complete the provided form with all the information about an opportunity you have where you’re looking for brand partners. We’ll share more below for ideas and best practices for posting.
Keep reading to learn the step-by-step process of submitting a Partnership Pitch, plus ideas to get started and our best tips for success.
New to The RD Link? Create your free RD profile first to get started!
What is a “Partnership Pitch”?
A Partnership Pitch is a simple proposal post for potential brand partnerships. When you publish a partnership pitch – all the brands in The RD Link network are notified via email. They get it right in their inbox and can determine if it’s a good fit for them.
Your partnership pitch highlights:
- The opportunity you have available
- Who your audience is
- A price range for your offer
The Partnership Pitch includes an easy-to-use form you fill out that asks basic questions about your pitch. You do it all right within The RD Link – no cold email pitch required!
Once you submit the form, your pitch is sent to all active brands in the community. If a brand is interested, they’ll reach out to you directly.
In other words, you don’t have to hunt down brand contacts or guess who to pitch. Brands see your idea and come to you.
Why Should You Use This Feature?
The Partnership Pitch is one of our favorite features on RD Link. It allows you to reach a number of brands at once who are looking to work with dietitians.
Instead of direct messaging each brand separately through the messaging portal, this feature notifies all active brands at once and gives them the details they will want to know. Posting your idea once and having every active brand notified saves massive time and makes the process smoother, warmer, and way more aligned.
If you’re completely new to RD Link, our Partnership Pitch form is an excellent way to connect with food and health brands without cold emailing or DM’ing social media teams hoping you reach the right person.
Partnership Pitch Step-by-Step
Follow the steps below to post a Partnership Pitch.
#1 Login into your account and go to your RD dashboard. Locate the “My Partnership Pitches” tab on the left-hand menu.
#2 Hit the blue “Add Partnership Pitches” button on the right.
#3 Fill in the title of your pitch and a brief description. See our section below for our best tips for how to write a successful pitch!
#4 Fill in the rest of the basic information about your pitch. Be as detailed as possible.
And that’s it! You can create multiple Partnership Pitches using this same process.
As we’ve mentioned, all brands will be notified when you post a new pitch. Then they will reach out if it’s a good fit for them.
Not Sure What to Post? Here are Ideas!
If you aren’t sure what to pitch but want to work with brands, we get it. The key is to consider what you’re doing that a brand could be involved in.
Many dietitians aren’t used to pitching themselves, and that’s exactly why this feature exists.
Here are a few ideas to start:
Health Fair Samples
Are you hosting or attending a health fair or local event? Post an opportunity to share samples at the event. Share how their product can get in front of hundreds of local consumers.
Private Practice Opportunities
There are tons of opportunities for private practice dietitians to work with brands. Think:
- Patient samples
- Waiting room materials for an in-person space
- Patient education bundles
- Welcome kit partnerships
- Local brand features in handouts or programs
Media Opportunities
If you write for publications, host a podcast, or do TV segments, pitch your opportunities to include products and brand sponsorship.
Sponsored Events
Perfect for workshops, cooking demos, challenges, webinars, community events, or athletic events where product integration makes sense.
Recipe Development
Offer custom recipes featuring the brand’s product. The brand may include the recipe on their site, or you can include it on your recipe blog for a fee.
Content Creation
Short-form videos, social content, educational graphics, YouTube videos, and sponsored blog posts and newsletters.
Corporate Wellness Programming
Brands love reaching employees through nutrition-focused sessions, virtual events, or wellness challenges.
Community Outreach
Diabetes workshops, school events, sports teams, campus events, or local wellness collaborations.
Professional Speaking
For conferences, webinars, and panels, you’re speaking at where a brand may want visibility.
Find more ideas in our brand partnership examples for RDs blog post.
Tips for Pitching Success
The quality of your pitch is extremely important for success. You want the brand to see the value you can bring by partnering with you.
Here’s how to make your Partnership Pitch stand out and make brands want to work with you:
Position the value to the brand
Make the pitch less about why you want to collaborate and more about:
- Who they will reach
- What visibility do they gain
- How many people will they reach
- How will their product or brand/logo be displayed or presented
- How their product fits naturally into your idea
Be specific
Try to be as clear and specific as you can.
“Sponsoring an event” or “Collaborating on Social Media” is vague.
“Providing samples and signage for a 40-person spring wellness workshop focused on heart-healthy cooking” is clear.
“Creating educational content for a social media audience of 8,000 geared towards people with diabetes who are interested in recipes” is clear.
Highlight audience alignment
Show why your audience overlaps with their ideal customer.
Mention deliverables
Brands love clarity. What exactly will they receive?
Keep it short and readable
Make it easy for brands to see the value quickly.
Share examples of past success (optional but helpful)
If you’ve hosted an event, created content, or partnered before, mention it!
Pitching Resources
We have a TON of pitching resources on RD Link, all free for you to access. Take advantage of these resources to become a better pitcher.
Check our blog page or under the “Resources” tab in your dashboard.
- Resources:
Brand Partnership Pitches: Get Started Now
Bottom line: You don’t need the “perfect idea” to get started; you just need one solid starting point.
Posting a pitch takes less than ten minutes and gets your idea in front of brands that are already looking to work with dietitians.
We hope this helped you understand how easy Partnership Pitches can be and how much time they save.
If you’re ready for brand partnerships that actually feel aligned, log in to The RD Link and post your first pitch.
If you have any questions or want feedback on your post you can always email us at: hello@therdlink.com!
- New to The RD Link? Create your free profile here.
- Are you a health and wellness brand? Learn more about working with RD Link here.